Our Story

Bearded London was founded when our CEO Jev realised his passion for grooming hair and beards. Taking on a course and becoming a fully qualified barber, the journey to develop his own beard oil began.  


After spending time in London practicing his craft, he fell in love with the culture and community surrounding the barbering industry, which over time led to the change in name to Bearded Jev. Once he perfected his beard oil, using his own beard as the example and face of the brand this set the foundation for Bearded London. It was now time to take this back to Birmingham and start the journey of becoming national.